{"id":1716,"date":"2017-10-29T21:32:42","date_gmt":"2017-10-29T21:32:42","guid":{"rendered":"http:\/\/www.do-fi.se\/site\/?p=1716"},"modified":"2017-11-07T14:40:09","modified_gmt":"2017-11-07T14:40:09","slug":"digitala-ledfyrar","status":"publish","type":"post","link":"https:\/\/www.do-fi.se\/site\/digitala-ledfyrar\/","title":{"rendered":"Digitala ledfyrar"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:0px;padding-bottom:20px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_5 1_5 fusion-one-fifth fusion-column-first\" style=\"width:20%;width:calc(20% - ( ( 4% + 4% ) * 0.2 ) );margin-right: 4%;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_5 3_5 fusion-three-fifth\" style=\"width:60%;width:calc(60% - ( ( 4% + 4% ) * 0.6 ) );margin-right: 4%;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;\"><h1 class=\"title-heading-center\" style=\"margin:0;\"><h2 style=\"font-weight: 900;\">Vernissage av Reklam! p\u00e5 Landskrona Museum<\/h2><\/h1><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-1\"><p style=\"font-weight: 16px; letter-spacing: 2px; text-align: center;\">Do-Fi Aktuellt \u00a0 \u2022 \u00a0 Oktober 29, 2017<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span class=\" fusion-imageframe imageframe-none imageframe-1\"><a href=\"http:\/\/www.do-fi.se\/site\/wp-content\/uploads\/IMG_0973-1024x683.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[3c9f2cb8bb29e6fdbd8]\" data-title=\"IMG_0973\" title=\"IMG_0973\"><img width=\"1024\" image_height=\"683\" image_id=\"2133\" src=\"http:\/\/www.do-fi.se\/site\/wp-content\/uploads\/IMG_0973-1024x683.jpg\" class=\"img-responsive wp-image-2133\" srcset=\"https:\/\/www.do-fi.se\/site\/wp-content\/uploads\/IMG_0973-200x133.jpg 200w, https:\/\/www.do-fi.se\/site\/wp-content\/uploads\/IMG_0973-400x267.jpg 400w, https:\/\/www.do-fi.se\/site\/wp-content\/uploads\/IMG_0973-600x400.jpg 600w, https:\/\/www.do-fi.se\/site\/wp-content\/uploads\/IMG_0973-800x533.jpg 800w, https:\/\/www.do-fi.se\/site\/wp-content\/uploads\/IMG_0973-1200x800.jpg 1200w, https:\/\/www.do-fi.se\/site\/wp-content\/uploads\/IMG_0973.jpg 5616w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/span><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-2\"><p>Idag var det Vernissage av basutst\u00e4llningen Reklam! vid <a href=\"https:\/\/www.landskrona.se\/se-gora\/kultur-noje\/museerochkonsthall\/museum\/Aktuellautstallningar\/\">Landskrona Museum<\/a>. Malin Wikerberg fr\u00e5n Garbergs reklambyr\u00e5 h\u00f6ll ett fint tal. Tonie Lewenhaupt och Gustav Martner var d\u00e4r f\u00f6r att uppleva premi\u00e4ren, de var ocks\u00e5 en del utst\u00e4llningen med exempel p\u00e5 framg\u00e5ngsrika kampanjer.<\/p>\n<h3>Sveriges arkiv f\u00f6r reklam och grafisk design<\/h3>\n<p><em>Rum f\u00f6r Reklam<\/em>\u00a0finns idag p\u00e5 Landskrona museum. Samlingen best\u00e5r av \u00f6ver 100 000 objekt och inneh\u00e5ller allt fr\u00e5n skisser och original till annonser och hela kampanjer. Nu \u00f6ppnar Landskrona museum en permanent reklamhistorisk utst\u00e4llning baserad p\u00e5 denna samling. Med utg\u00e5ngspunkt i reklamen utforskar utst\u00e4llningen samh\u00e4llet och samtiden fr\u00e5n 1900-talet fram till idag. Vad kan reklamen ber\u00e4tta f\u00f6r oss om d\u00e5tida och nutida ideal, trender, v\u00e4rderingar och behov? Och vilka exempel finns det p\u00e5 n\u00e4r reklam har brutit ny mark och varit en kraft i samh\u00e4llet? Film, radio, originalf\u00f6rem\u00e5l och annonser visas tillsammans med digital teknik. Vi m\u00f6ter kreat\u00f6rerna bakom minnesv\u00e4rda kampanjer, och utforskar nya infallsvinklar p\u00e5 svensk form och reklam.<\/p>\n<h3>Utst\u00e4llningen digitaliseras<\/h3>\n<p>Det som \u00e4r speciellt med utst\u00e4llningen \u00e4r att Do-Fi har utvecklat en app (Android och iOS) som triggas av digitala ledfyrar (iBeacons) som finns utplacerade i rummen vid olika stationer. Den \u00e4r speciellt utvecklad f\u00f6r att kunna anv\u00e4ndas av synskadade men ocks\u00e5 f\u00f6r bes\u00f6kare som vill ha en f\u00f6rdjupande bild av utst\u00e4llningen. Tanken \u00e4r att utst\u00e4llningen ska kunna f\u00f6r\u00e4ndras och fler teman kan l\u00e4ggas till genom v\u00e5rt publiceringsverktyg riktat till utst\u00e4llningsproducenterna.<\/p>\n<p>Ut\u00f6ver ledfyrarna s\u00e5 producerade vi en fotokiosk, ett biorum och en app f\u00f6r att visa reklamfilmer. Vi hade \u00e4ven filmat och klippt intervjuer av Malin Wikerberg, Gustav Martner, Tonie Lewenhaupt och <a href=\"https:\/\/www.google.se\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwj7y9nM5JbXAhVELZoKHdaSBoYQFggmMAA&amp;url=https%3A%2F%2Fwww.larsfalk.se%2F&amp;usg=AOvVaw3lEAK5R2hlfCGugvc6SER3\">Lars Falk<\/a>. Det visades p\u00e5 en LED-tv n\u00e4ra biorummet.<\/p>\n<p><strong>Press:<br \/>\n<\/strong><a href=\"https:\/\/www.hd.se\/2017-10-27\/adelreklam-i-drivor-pa-museet\">\u00c4delreklam i drivor p\u00e5 museet<\/a><\/p>\n<p>L\u00e4r mer om v\u00e5rt inflytande i utst\u00e4llningen under v\u00e5ra projekt:<\/p>\n<div class=\"video-shortcode\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"iT5dFRo0hE\">\n<p><a href=\"http:\/\/www.do-fi.se\/site\/portfolio-items\/digital-developer-landskrona-museum\/\">Digital Developer med Landskrona Museum<\/a><\/p>\n<\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"http:\/\/www.do-fi.se\/site\/portfolio-items\/digital-developer-landskrona-museum\/embed\/#?secret=iT5dFRo0hE\" data-secret=\"iT5dFRo0hE\" width=\"600\" height=\"338\" title=\"&#8220;Digital Developer med Landskrona Museum&#8221; &#8212; Do-Fi\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_5 1_5 fusion-one-fifth fusion-column-last\" style=\"width:20%;width:calc(20% - ( ( 4% + 4% ) * 0.2 ) );margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2076,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[63,6,62,16,61,17],"tags":[],"_links":{"self":[{"href":"https:\/\/www.do-fi.se\/site\/wp-json\/wp\/v2\/posts\/1716"}],"collection":[{"href":"https:\/\/www.do-fi.se\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.do-fi.se\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.do-fi.se\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.do-fi.se\/site\/wp-json\/wp\/v2\/comments?post=1716"}],"version-history":[{"count":9,"href":"https:\/\/www.do-fi.se\/site\/wp-json\/wp\/v2\/posts\/1716\/revisions"}],"predecessor-version":[{"id":2257,"href":"https:\/\/www.do-fi.se\/site\/wp-json\/wp\/v2\/posts\/1716\/revisions\/2257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.do-fi.se\/site\/wp-json\/wp\/v2\/media\/2076"}],"wp:attachment":[{"href":"https:\/\/www.do-fi.se\/site\/wp-json\/wp\/v2\/media?parent=1716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.do-fi.se\/site\/wp-json\/wp\/v2\/categories?post=1716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.do-fi.se\/site\/wp-json\/wp\/v2\/tags?post=1716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}